Privacy Policy

1. Who We Are

Legal Entity: Arch Designs, Inc.
Websites / Brands: KeystoneDecision.com, The Keystone Decision™, and DebBurger.com
Business Contact Email: archdesignsconsulting@gmail.com
Mailing Address: 2556 Hindman Rd, Marion, IA 52302
State / Jurisdiction: Iowa, United States

2. What This Policy Covers

This Privacy Policy applies to information collected through:

• KeystoneDecision.com and DebBurger.com
• Landing pages and opt-in forms
• Email newsletters and marketing emails
• Lead magnets, e-books, checklists, downloads, and guides
• Webinar, workshop, summit, and Zoom registration pages, including The Keystone Decision™ 3-Day Decision Reset
• Applications, questionnaires, and diagnostic forms
• Scheduling pages
• Purchases and checkout pages
• Digital products, coaching, consulting, VIP sessions, workshops, and related services
• Speaking inquiries, podcast inquiries, and other business communications
• Our social media and content platforms where this policy is linked or referenced

3. Information We May Collect

A. Information You Provide Directly

We may collect:

• Name
• Email address
• Phone number
• Business name
• Website URL
• Social media handles
• Mailing or billing address
• Scheduling details
• Application responses
• Survey responses
• Diagnostic answers
• Comments, messages, and emails you send to us
• Testimonials, reviews, and feedback you voluntarily provide
• Purchase details and customer-service information
• Any other information you choose to submit

For The Keystone Decision™ 3-Day Decision Reset, required registration information is First Name, Last Name, and Email Address. You may separately choose whether to receive occasional ongoing marketing emails.

B. Payment Information

If you make a purchase, payment information is generally processed by a third-party payment processor such as Stripe. We do not store your full credit card number on our own servers unless specifically stated otherwise.

C. Information Collected Automatically

When you visit the website, we or our service providers may automatically collect information such as:

• IP address
• Browser type and version
• Device type
• Operating system
• Approximate geographic location
• Referring site or source
• Pages visited
• Time spent on pages
• Clicks, scrolls, and site interactions
• Cookie, pixel, and similar tracking data
• Ad engagement and conversion data

On KeystoneDecision.com, this may include Google Analytics 4 and incoming source information such as UTM source, medium, and campaign. We do not intentionally send names, email addresses, business names, Diagnostic answers, or scores to Google Analytics 4.

D. Information From Third Parties

We may receive information from third-party platforms and providers we use to operate the business, including email service providers, payment processors, scheduling tools, webinar platforms, social platforms, advertising platforms, analytics tools, and website or hosting providers.

4. How We Collect Information

We may collect information when you visit the website, fill out a contact form, download a free resource, subscribe to our email list, register for a webinar, workshop, summit, or Zoom training, book a call, apply for a service, purchase a product or service, reply to an email, submit a survey, testimonial, or review, interact with our content or communicate with us directly.

We may also collect information through cookies, analytics tools, advertising pixels, scheduling systems, embedded media, and related technologies.

5. Why We Collect and Use Information

We use information for legitimate business and operational purposes, including to:

• Provide the resources, products, services, and experiences you request
• Deliver lead magnets, e-books, checklists, videos, and downloads
• Process purchases and send receipts, confirmations, and related communications
• Schedule appointments, consultations, workshops, or sessions
• Host webinars, workshops, summits, live events, and replays
• Communicate with you about inquiries, purchases, registrations, services, and support
• Send newsletters, updates, invitations, and marketing communications
• Personalize your experience and improve website performance
• Understand traffic, engagement, conversions, and audience behavior
• Measure advertising performance
• Run retargeting, remarketing, or audience-building campaigns
• Prevent fraud, abuse, unauthorized access, or misuse
• Keep business, legal, tax, accounting, and compliance records
• Enforce our policies and protect our rights

6. Email Marketing and Communications

If you sign up for a resource, register for an event, make a purchase, inquire about our services, or otherwise provide your contact information, we may send you the information, resource, replay, or confirmation you requested and service-related or administrative communications.

Reset registrants are added through MailerLite to the event-specific group so we can send confirmations, Zoom access information, reminders, and event-related communications. Optional ongoing marketing consent is separate and unchecked by default; we add you to The Keystone Decision | Ongoing Email only when you actively choose it.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or contacting us at archdesignsconsulting@gmail.com. Even if you opt out of marketing emails, we may still send transactional or relationship communications related to purchases, bookings, services, event registrations, account matters, or direct requests.

7. Cookies, Analytics, Pixels, and Tracking Technologies

We may use cookies, pixels, tags, scripts, and similar technologies to operate the website, improve functionality, understand audience behavior, personalize content, measure advertising effectiveness, and support remarketing or retargeting.

Tools may include Google Analytics 4, advertising conversion tracking, website-platform and hosting cookies, email engagement tracking, and embedded video, scheduling, or webinar-related cookies and scripts. These tools may collect browser and device information, approximate location, pages viewed, time on page, actions taken, source or campaign information, and conversion activity.

You can generally control cookies through your browser settings. Some platforms also provide settings to manage ad preferences or tracking preferences. Disabling certain cookies may affect website functionality.

8. Payment, Scheduling, Webinar, and Service Providers

We may use trusted third-party providers to operate parts of our business, including Stripe for payment processing, Calendly for scheduling, Zoom for calls and live trainings, MailerLite for email and event communications, Google Analytics 4 for website analytics, and website hosting, form, advertising, and social media platforms.

These providers may process information according to their own privacy policies and terms. We use them because they help us deliver services, manage operations, and improve the customer experience.

9. How We May Share Information

We do not sell or rent email lists. We do not sell personal information for money in the ordinary sense of that phrase.

However, we may share information with service providers, contractors, and vendors who help us run the business; with payment, scheduling, webinar, hosting, analytics, advertising, and email providers; with professional advisers when reasonably necessary; when required by law or legal process; to protect our rights, systems, business, customers, or others; in connection with a business transfer; or with your permission or at your direction.

Because we use advertising and analytics tools, some website activity may be used for ad measurement, audience building, or retargeting.

10. Affiliate, Licensed, Partner, and Referral Offers

From time to time, we may mention, recommend, promote, or sell products, programs, or services connected to affiliates, licensed providers, partners, or referral relationships. That may mean we receive a commission, referral fee, licensing benefit, or other compensation if you choose to purchase through certain links or offers. Where required, we intend to disclose material business relationships on the relevant page, email, or offer.

11. Testimonials, Reviews, and Results Information

If you voluntarily submit a testimonial, review, survey response, or similar feedback, we may use it in our marketing, website, content, and business materials unless we agree otherwise in writing. Testimonials, examples, case studies, or client stories are provided for illustration only and do not guarantee that every person will achieve the same results.

12. AI and Internal Business Tools

We may use AI-enabled tools internally to help organize, summarize, draft, analyze, improve, or support content, communications, workflows, and service delivery. We do not use AI tools to sell your personal data. Please avoid sending highly sensitive personal information unless it is necessary for the service requested.

13. Data Retention

We retain personal information for as long as reasonably necessary for business, operational, legal, tax, accounting, recordkeeping, dispute-resolution, and compliance purposes. Retention periods may vary depending on the kind of information, why it was collected, whether you became a client or customer, and whether we need the information for legal or operational reasons.

14. Data Security

We use reasonable administrative, technical, and physical safeguards intended to protect personal information from unauthorized access, misuse, alteration, loss, or disclosure. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

15. Children’s Privacy

This website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has submitted personal information to us, please contact us so we can review and address the situation.

16. International Visitors

Our website and business are operated from the United States. If you visit from outside the United States, your information may be transferred to, stored in, and processed in the United States or other locations where our service providers operate. By using the website or submitting information, you understand and agree that your information may be processed outside your home jurisdiction.

17. Links to Other Sites and Platforms

Our website, emails, content, or services may contain links to third-party websites, checkout pages, social platforms, podcast platforms, scheduling pages, or other external services. We are not responsible for the privacy practices, security, or content of third-party sites or services. Please review their policies separately.

18. Your Choices and Privacy Requests

You may unsubscribe from marketing emails, request that we update or correct information, request deletion subject to legal and operational exceptions, request a copy or summary of certain information we hold, choose not to submit optional information, and manage cookies through your browser or available settings.

To make a privacy-related request, contact archdesignsconsulting@gmail.com. We may need to verify your identity and may retain information where necessary for legal, tax, accounting, fraud-prevention, transaction, contractual, or recordkeeping purposes.

19. State Privacy Rights

Depending on where you live and which laws apply, you may have rights related to access, correction, deletion, copies of your data, or opt-out choices. Even if a specific state privacy law does not formally apply to our business in every circumstance, we may still review and respond to reasonable privacy requests in good faith.

20. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above. If we make a material change, we may notify users by updating the website, revising the policy, or communicating through email or another reasonable method. Your continued use of the website after changes are posted means you accept the updated policy.

21. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or our data practices, please contact:

Arch Designs, Inc.
2556 Hindman Rd
Marion, IA 52302
archdesignsconsulting@gmail.com