LIVE REVENUE WORKING SESSION FOR ESTABLISHED WOMEN BUSINESS OWNERS

THE NEXT SEASON REVENUE RESET

Make the Numbers Work. Make the Decisions.

Slow Sales? Thin Profits? Let's Dig In.

If sales have slowed, revenue is coming in but too little is staying, or you know opportunities are sitting in conversations, customers or follow-up that haven't been pursued, this is where we stop guessing.

Bring the real business you're running.

In two focused hours, you'll examine what is happening with your sales and profitability, decide where your attention belongs next, and build a practical written 30-day, 60-day and 90-day sales action plan.

More sales may be part of the answer. But first, find where the money is getting stuck.

You may need more customers.

But you may also have opportunities sitting much closer than you think.

Perhaps:

Sales conversations aren't becoming customers.

Existing customers haven't heard from you in months.

Past buyers could buy again, but nobody has followed up.

Prospects have gone quiet.

You're putting time into offers that aren't producing.

Revenue is coming in, but direct costs or operating expenses are consuming too much of it.

You're trying several tactics but don't have one clear sales plan.

More revenue alone does not solve every business problem.

The objective is to determine what deserves your attention, effort and resources over the next 90 days.

From Finding the Opportunity to Acting on It

On October 22–23, Deb is leading Create Your Own Economy: The Fourth-Quarter Profit Push, where business owners examine where sales and profit may be getting stuck and what deserves more attention.

The Next Season Revenue Reset is the next step.

The free challenge helps you identify what may need attention.

The paid workshop is where you turn what you find into a practical 30-day, 60-day and 90-day sales action plan.

Didn't attend the free challenge? You can still attend the October 27 workshop.

Let's Dig Into the Business You Actually Have.

Not a hypothetical business. Not somebody else's formula. Yours.

01
Your Current Sales Situation
- Where are sales moving?
- Where are they slowing down?
- Where are opportunities getting stuck?
02
Customers, Prospects and Relationships
Look at:
- existing customers
- past buyers
- active prospects
- conversations that need follow-up
- relationships worth strengthening
03
Offers and Sales Activity
Determine which offers and sales activities deserve more attention, and which may not.
04
Revenue + Profitability
Examine:
- revenue goals
- direct costs
- gross profit
- operating expenses
- what you actually keep
Doubling down does not automatically mean spending more money.
It means directing more attention and effort toward what is producing, or has a credible opportunity to produce, profitable results.
05
Your Keystone Decision™
Identify the priority decision that influences what happens next.
06
Your 90-Day Sales Plan
Turn what you discover into specific 30-day, 60-day and 90-day priorities and measurable actions.

YOUR NEXT SEASON 90-DAY SALES ACTION PLAN

Leave with more than notes. Leave with a plan you built from your own business information.

FIRST 30 DAYS

What needs immediate attention?
What follow-up needs to happen?
What opportunity deserves action now?

DAYS 31–60

What do you continue, strengthen, change or stop?
What sales activity needs consistent execution?

DAYS 61–90

What will you measure?
What will you double down on?
What decision will determine the next move?

You will develop your own written plan during the workshop. Deb will guide the thinking and decision-making process.

Better Sales Decisions Start Before the Sales Tactic.

TRUTH → DIRECTION → DECISION → STRUCTURE → REVENUE

TRUTH

What is actually happening now?

Look at the numbers, activity, customers, conversations and profitability.

DIRECTION

Where does the business need to go over the next 90 days?

DECISION

What is the priority decision everything else may depend on?

STRUCTURE

What must change to support that decision?

Follow-up, offers, pricing, time, expenses, systems, relationships or sales activity.

REVENUE

What does the business need to produce, and what activity supports that objective?

Deb Burger, creator of The Keystone Decision

Deb Has Made Decisions When the Stakes Were Real.

Deb Burger has more than 35 years of experience building and operating businesses and working across real estate, development, financing, negotiations, deal structure and consequential business decisions.

Her work has involved real money, real property, real businesses, real customers and real consequences.

Deb's strength is not giving business owners another list of tactics.

It is helping them examine what is actually happening, identify the decision underneath the visible problem and determine where their resources and attention belong next.

Truth-Driven LeadershipThe Keystone Decision™

Is This Workshop for You?

THIS MAY BE FOR YOU IF:

You already have a business and need sales to move.
You're generating revenue but want to understand what you're actually keeping.
You have customers, prospects or past relationships you may not be fully leveraging.
You need a practical sales plan instead of more disconnected tactics.
You're willing to look at your numbers and make decisions from what they show.
You're ready to leave with specific priorities for the next 90 days.

THIS IS PROBABLY NOT FOR YOU IF:

You're looking primarily for basic startup training.
You want a motivational webinar where you can simply listen.
You're looking for a guaranteed income formula.
You don't want to examine sales activity or business numbers.
You want more tactics without deciding which priorities actually matter.
You're not prepared to take action on what you discover.

LIVE WORKSHOP