The Keystone Decision™
FREE LIVE 3-DAY WORKING SESSION FOR ESTABLISHED BUSINESS OWNERS & INDEPENDENT OPERATORS

Stop Solving the Wrong Problem.

Find the Decision Everything Else Depends On.

Bring one real business problem, opportunity, or decision—the one you keep circling or trying to fix. Over three mornings, we'll look at what is actually true, identify the decision everything else may depend on, and determine what needs to change around it before you spend more time, money, or effort solving the wrong thing.

September 22–24 | 9:00–10:00 AM Central | Live on Zoom | Complimentary

Bring One Real Situation.

Where should I send your access information?

By registering, you’ll receive the Zoom access information, reminders, and emails related to The Keystone Decision™ 3-Day Decision Reset. You can unsubscribe at any time.

Bring Me the Problem You Keep Coming Back To

Watch this before you register. I'll explain exactly what I want you to bring into the 3-Day Keystone Decision Reset.

Three mornings. One real situation.

Deb Burger, creator of The Keystone Decision

What Experience Changes

I'm Deb Burger. For more than 35 years, I've built businesses, developed commercial real estate, brokered and structured deals, negotiated financing, worked through difficult business cycles, restructured when something stopped working, and made decisions where real money was at stake.

I created The Keystone Decision™ because I've learned that the problem demanding your attention is not always the problem that actually needs the decision.

Is This Reset for You?

This Reset is for you if…

  • You've already built a real business and something important isn't working the way it should.
  • You keep revisiting the same revenue, offer, team, direction, deal or growth problem.
  • You're facing a decision with real consequences.
  • You want to bring an actual situation—not a hypothetical one.
  • You're ready to decide what needs to change.

This probably isn't for you if…

  • You're looking for basic “how to start a business” instruction.
  • You want another passive webinar full of general tips.
  • You aren't willing to examine whether your current assumption could be wrong.
  • You're looking for motivation rather than a decision.
  • You only want more ideas without making a move.

Bring the problem you've already tried to fix.

What If More Effort Isn’t the Answer?

Business owners are good at solving problems.

You see revenue slipping — so you market harder.

You’re overwhelmed — so you think you need another person.

Cash is tight — so you focus on selling more.

An opportunity appears — so you start figuring out how to make it work.

A building becomes available — so you start analyzing the deal.

Maybe those are the right moves.

But maybe the place where you feel the pain is not where the real problem begins.

You can execute perfectly against the wrong problem.

And that can become very expensive.

Before another tactic, strategy, investment, hire, or major move, determine what is actually true — and what really needs to be decided.

SEPTEMBER 22 • SEPTEMBER 23 • SEPTEMBER 24

9:00–10:00 AM CENTRAL

ONE HOUR A DAY • LIVE ON ZOOM

Discover What’s True ◆ Decide What Matters ◆ Design What Holds

Three Days. One Decision at the Center.

Bring the same real situation with you each day. We will take it deeper instead of jumping from topic to topic.

Day 1 — Truth

Discover What’s True.

What is actually happening — and what is true about you in this situation?

We’ll examine facts, assumptions, patterns, expectations, and what you actually want now.

Questions include:

  • What do I know to be true?
  • What am I assuming?
  • What have I already tried?
  • What am I trying to prove, protect, preserve, or avoid?
  • Do I still want what I thought I wanted?

This is the foundation.

Day 2 — Direction + Decision

Decide What Matters.

Once we know what is true, we can ask:

What are you actually trying to create from here?

We’ll look beneath the surface question and work toward identifying your:

Keystone Decision

The decision that, once made, changes what several other decisions need to look like.

Day 3 — Structure + Revenue

Design What Holds.

A decision does not operate in isolation.

We’ll examine what may need to change around it:

  • Time
  • People
  • Offers
  • Pricing
  • Cash
  • Capacity
  • Systems
  • Commitments

And then ask:

Do the economics support the direction you’re choosing?

This Isn’t About Making More Decisions.

Most business owners already make decisions all day long.

The work is determining:

Which decision actually matters?

Truth → Direction → Decision → Structure → Revenue

  1. TRUTH

    What is actually true?

  2. DIRECTION

    What are you really trying to create?

  3. DECISION

    What must be decided?

  4. STRUCTURE

    What must change around the decision?

  5. REVENUE

    Do the economics support the direction?

Discover What’s True.
Decide What Matters.
Design What Holds.

What You’ll Work Toward During the Three Days

  • A more accurate view of the problem you’re actually dealing with
  • A clearer understanding of what you really want from the situation
  • The question underneath the surface question
  • A working statement of your Keystone Decision
  • The structural changes that decision may require
  • A way to test whether the economics support the direction
  • One next move based on what is actually true

Bring the Decision You Keep Circling.

Don’t spend more time, money, or energy solving something until you’re sure you understand what actually needs to be decided.

THE KEYSTONE DECISION™
3-DAY DECISION RESET

September 22–24, 2026
9:00–10:00 AM Central
Live on Zoom
Complimentary

Three mornings. One real situation. Start with what is true.